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[±×·¥ÆÛ½º¢ß][»ç¾÷½Ç] ½Ã´Ï¾îÀ¯Àú ¾×ÄûÁö¼Ç(Senior User Acquisition) ¸Å´ÏÀú¸¦ ã½À´Ï´Ù. |
µî·ÏÀÏ : 2022-06-10 17:13 |
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±×·¥ÆÛ½ºÀÇ »ç¾÷ÆÀ ¼Ò¼ÓÀ¸·Î ´ë±Ô¸ð ±¤°íÄ·ÆäÀÎÀ» °ü¸®ÇÒ ½Ã´Ï¾î À¯Àú¾×ÄûÁö¼Ç(Senior User Acquisition) ¸Å´ÏÀú¸¦ ã°íÀÖ½À´Ï´Ù. ºÐ¼®ÀûÀÎ ¾÷¹«°¨°¢À» ¸ÞÀÎÀ¸·Î ºñÁö´Ï½º¿¡ Á¤ÅëÇÑ ÀÎÀç·Î, ¿©·¯ ±¤°íÄ·ÆäÀÎÀ» µ¶¸³ÀûÀ¸·Î °ü¸®ÇÏ°í âÀÇÀûÀÎ °³¹ßÆÀ°úÀÇ Á¶À² ¹× À¯ÀúÀ¯ÀÔ¿¡ ´ëÇÑ ½ÇÇàÀ» Á¶À²ÇÏ´Â ¾÷¹«ÀÔ´Ï´Ù. ÀÌ ¿ªÇÒÀº ºÐ¼®ÀûÀÎ ¼º°ÝÀÇ ¼ÒÀ¯ÀÚ ¹× ±×·¥ÆÛ½ºÀÇ ¼ºÀå¿¡ Á÷Á¢ÀûÀ¸·Î ¿µÇâÀ» ¹ÌÄ¡¸ç, ÆÄÆ®³Êµé°úÀÇ À¯±âÀûÀÎ Ä¿¹Â´ÏÄÉÀ̼ÇÀ» ÁøÇàÇÒ °ÍÀÔ´Ï´Ù. |
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- ±¤°í³×Æ®¿öÅ© ¹× ¹Ìµð¾îÇ÷§ÆûÀ¸·Î ±Û·Î¹ú ¸ð¹ÙÀϸ¶ÄÉÆà ķÆäÀÎ ÃßÁø ¹× ÃÖÀûÈ
- ¸ð¹ÙÀÏ ÃøÁ¤ ÆÄÆ®³Ê(´ç»ç´Â Singular¸¦ ±âº»À¸·Î »ç¿ëÇÏ°í ÀÖ½À´Ï´Ù.)¿Í ÇÔ²² ±¤°í ¼Ó¼º ¹× ÃßÀû¿¡ ´ëÇÑ Ã¶ÀúÇÑ ÀÌÇØ
- ±×·¥ÆÛ½º¿¡¼ Â÷¼¼´ë Àü·«ÀûÀÎ ¿òÁ÷ÀÓÀ» ÃßÁøÇϱâ À§ÇÑ ÁßÀå±â ºñÁö´Ï½º ¹× ±â¼ú±¤°íÁ¦Ç° Àü·«µµÃâ ¹× °³¹ß
- ±âÁ¸ °ÔÀÓ ½ºÆ©µð¿À¿Í Çù·ÂÇÏ¿© ½ºÆ©µð¿ÀÀÇ ¸ñÇ¥¿¡ ºÎÇյǴ ±¤°í °èȹ ¹× ¼º´É ¸ÞÆ®¸¯, ÀüüÀûÀÎ ¿¹»êÀ» ±¸ÃàÇÏ°í ¿ì¼±¼øÀ§ÀÇ º¯È¿¡ µû¶ó¼ ½Å¼ÓÇÏ°Ô ¾÷µ¥ÀÌÆ® ÇÒ Áغñ¸¦ ÇÕ´Ï´Ù.
- Áö¼ÓÀûÀÎ Ä·ÆäÀÎ ¼º°ú¸¦ ¸ð´ÏÅ͸µÇϸç ÃÖÀûÈ¿¡ ´ëÇÑ ³»¿ëÀ» ³»ºÎÀûÀ¸·Î °øÀ¯ÇÕ´Ï´Ù.
- Ä·ÆäÀÎ ¼º°ú¸¦ À̲ø¾î ³¾ »õ·Î¿î ÆÄÆ®³Ê, Ç÷§Æû ¹× ÃÖÀûÈ ±âȸ¸¦ ÆľÇÇÕ´Ï´Ù.
- Å×½ºÆ® °èȹÀ» ¼ö¸³ÇÏ°í, ¼º´ÉÀ» ÃøÁ¤ÇÏ°í, Å×½ºÆ®¸¦ ±â¹ÝÀ¸·Î ±ÇÀå»çÇ×À» Á¦½ÃÇÕ´Ï´Ù.
- °¡Àå Å« ¿µÇâÀ» ¹ÌÄ¡´Â Å×½ºÆ®±âȸ¸¦ ½Äº°ÇÏ°í, ¿ì¼±¼øÀ§¸¦ Á¤Çϸç, °á°ú¸¦ ÃßÀûÇÏ°í, °³¹ß½ºÆ©µð¿À ¹× »ç¾÷ÆÀ°ú ¼ÒÅëÇÕ´Ï´Ù.
- Drive and optimize global mobile marketing campaigns with Ad Networks and media platforms
- Have thorough understanding of ad attribution and tracking with mobile measurement partners (i.e., Singular, SensorTower)
- Develop mid-to-long term business and technical ad product strategy for next generation of Grampus
- Lead and oversee development of performance plans for live games and help the team execute to maximize value to Grampus
- Work existing Game Studios to build advertising plans, performance metrics, and budgets that align with studio goals – and be prepared to update them quickly as priorities may shift.
- Monitor, optimize and report performance of campaigns on an ongoing basis.
- Identify new partner, platform, and optimization opportunities to drive campaign performance
Develop test plans, measure performance, and make recommendations based on testing.
- Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to Game Studios and Business teams.
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- 3³â ÀÌ»óÀÇ ÃøÁ¤ °¡´ÉÇÑ °á°úÀÇ ±â·Ï°ú ÇÔ²² ¸ð¹ÙÀÏ ¼ÒºñÀÚ ±¤°í ¶Ç´Â ¸ð¹ÙÀÏ ¹Ìµð¾î ±¸¸Å°æÇè
- ¶Ù¾î³ ºÐ¼® ±â¼ú ¹× °æÇèÀ» ±â¹ÝÀ¸·Î ÇÑ ±â¾÷¿¡¼ ±Ù¹«ÇÑ °æÇè
- Á÷°üÀûÀÎ µ¥ÀÌÅÍ ¼öÁý ¹× Excel·Î °·ÂÇÑ ±â´É Á¦°ø
- »çȸ, °ÔÀÓ, ºÐ¼®, ±¤°í¿¡ ´ëÇÑ ÀǹÌÀÖ´Â ±íÀº °ü½ÉÀº ÇʼöÀû
- Á¶Á÷¿¡¼ÀÇ Á÷Á¢ °ü¸®ÇÏ´Â ¹æ½Äº¸´Ù´Â È¿°úÀûÀÎ ¿òÁ÷ÀÓÀÌ ÀÛÀº ¿µÇâÀ» ¹ÌÄ¥ ¼ö ÀÖ´Ù´Â ´É·Â
- ¶Ù¾î³ ÀÇ»ç¼ÒÅë ±â¼ú : ¹®¼ ÀÛ¼º°ú ¸»Çϱ⠸ðµÎ ÇØ´ç (Çѱ¹¾î ±âº»)
- 3+yrs of mobile consumer advertising or mobile media buying experience with a strong track record of measurable results
- Strong analytical skills and experience working in metrics based companies.
- Intuitive grasp of data and strong with Excel
- Genuine interest in social, gaming, analytics, and advertising a must.
- Proven ability to effectively influence others without directly managing them.
- Outstanding communication skills – both written and spoken.
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- ¸ð¹ÙÀÏ°ÔÀÓ ÆÛºí¸®¼Å °æÇè, ¸ð¹ÙÀÏ µð½ºÇ÷¹ÀÌ ¾÷Á¾, SEM, ÆäÀ̽ººÏ ±¤°í / ±¸±Û UAC ÁýÇà °æÇèÀÚ´Â ¿ì´ëÇÕ´Ï´Ù.
- ¼öÇÐ, °úÇÐ ¶Ç´Â °øÇп¡¼ BS/BAÀÇ ÇÐÀ§¸¦ ÃëµæÇϰųª, Á¤·®Àû/¹®Á¦ ÇØ°áȯ°æÀÇ °æÇèÀÚ
- °ü¸®°æÇèÀÌ ¼±È£µÇÁö¸¸ Çʼö¿ä¼Ò´Â ¾Æ´Õ´Ï´Ù.
- Mobile Display, SEM, Facebook advertising / Google UAC experience a plus.
- BS/BA degree in math, science, or engineering, or proven track record in a quantitative/problem solving environment(or equivalent training and experience)
- Managerial experience preferred, but not required. |
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2022.06.10 ~ 2022.06.30 (¸¶°¨ÀÏ -666ÀÏ Àü) |
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