[Your Mission]
As Associate Brand Manager, Warcraft (WoW), you are a creative thinker who can lead, develop, and execute new marketing programs. You are business-oriented manager who value measuring and optimizing the effectiveness and return to your marketing program. You will create and implement marketing strategy and execution plans to group our user bases and maintain the long-term brand health of franchises.

You must be able to assess market conditions across Korea market and put together comprehensive plans with a broad view that encompasses brand partnerships, media, social media marketing and collaboration with Communications on PR and Community/ambassador activity.

[Responsibilities]
-Reporting to Sr. Product Marketing Manager, Warcraft (WoW) and working together in the spirit of collaboration to identify, create execution plans for industry leading brand strategy and executions.
-Responsible for the execution of an allocated variable sales and marketing budget with an emphasis of building, managing, maintaining and explaining the program.
-Collaborate with both Communications and Community functions to create scalable integrated marketing opportunities for managed brands.
-Present marketing strategies and plans to key stakeholders within Korea and Activision Blizzard regional leadership and headquarters
-Develop sound KPIs for planned executions and work with relevant internal functions (FP&A, Insights & Analytics and KR leadership) to assess effectiveness of campaigns for future continuous improvement.
-Analysis of key market and competitive trends: pricing, brand, demographic.
-Manage agency partners to design and manage best in class campaigns tied to thoroughly developed briefs tied to defined brand strategies.
-Become the voice of the player internally sharing player sentiment towards managed brands, surfacing barriers to acquire and retain players and creating solutions to address opportunities.
-Ability to lead cross functional teams to achieve overarching brand objectives.