-Develop strategic brand vision of FIFA Online 3 & FIFA Online 3 M that includes both short and long-term objectives in the Asia region

-Lead and develop Asia Online Marketing process in partnership with cross functional and multi-national marketing teams of each single of the publishers across Asia

-Understand and activate FIFA brand evangelist networks through market insight and support programs.

-Explore new acquisition sources and marketing opportunities with FIFA Partners

-Maintain and manage the existing on-going marketing actions and also initiate the upcoming marketing strategic plan

-Analyze effectiveness of campaigns and optimize accordingly

-Conduct regular review of processes ensuring optimization and scalability

-Manage and own tracking and reporting of program performance