-Develop strategic brand vision of FIFA Online 3 & FIFA Online 3 M that includes both short and long-term objectives in the Asia region
-Lead and develop Asia Online Marketing process in partnership with cross functional and multi-national marketing teams of each single of the publishers across Asia
-Understand and activate FIFA brand evangelist networks through market insight and support programs.
-Explore new acquisition sources and marketing opportunities with FIFA Partners
-Maintain and manage the existing on-going marketing actions and also initiate the upcoming marketing strategic plan
-Analyze effectiveness of campaigns and optimize accordingly
-Conduct regular review of processes ensuring optimization and scalability
-Manage and own tracking and reporting of program performance