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- Drive and optimize global mobile marketing campaigns with Ad Networks and media platforms
- Have thorough understanding of ad attribution and tracking with mobile measurement partners (i.e., Singular, SensorTower)
- Develop mid-to-long term business and technical ad product strategy for next generation of Grampus
- Lead and oversee development of performance plans for live games and help the team execute to maximize value to Grampus
- Work existing Game Studios to build advertising plans, performance metrics, and budgets that align with studio goals – and be prepared to update them quickly as priorities may shift.
- Monitor, optimize and report performance of campaigns on an ongoing basis.
- Identify new partner, platform, and optimization opportunities to drive campaign performance
Develop test plans, measure performance, and make recommendations based on testing.
- Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to Game Studios and Business teams.
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- 3+yrs of mobile consumer advertising or mobile media buying experience with a strong track record of measurable results
- Strong analytical skills and experience working in metrics based companies.
- Intuitive grasp of data and strong with Excel
- Genuine interest in social, gaming, analytics, and advertising a must.
- Proven ability to effectively influence others without directly managing them.
- Outstanding communication skills – both written and spoken.
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- Mobile Display, SEM, Facebook advertising / Google UAC experience a plus.
- BS/BA degree in math, science, or engineering, or proven track record in a quantitative/problem solving environment(or equivalent training and experience)
- Managerial experience preferred, but not required.
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